Employer of Choice Campaigns

Your reputation arrives before your job ad does…

Only 3.2% of veterinary professionals are actively looking for a new role at any one time. Another 34% would move for the right role, but only to a practice they already know and trust. An Employer of Choice Campaign makes sure that, when your role appears, they already know your name.

When you become an Employer of Choice, three things change:

• Applications arrive unprompted. Good people get in touch before you even post a role.
• Referrals multiply. Your team is proud to recommend you to their own networks.
• Negotiations balance out. Candidates have already decided they want to join you specifically.

Whether you run a premium independent practice, a growing regional group or a national organization, your reputation as an employer builds a talent pipeline that lasts.

What goes into your campaign…

Every organization has a different focus, resources and story, so we build each campaign from the mix that suits you, using the same audience that powers our Job Campaigns:

We focus on Story, Reach and Frequency. Before we broadcast anything, we help you find and tell the story that makes your team choose you every day. Then we take it to tens of thousands of veterinary professionals a day by email, social and web: active job seekers, and also the passive prospects and the people who influence them. And we keep it there. Advertising great David Ogilvy said a prospect needs five to seven “touches” before acting. We create the “I’ve been seeing them everywhere” effect.

How a typical campaign runs…

Every campaign is shaped around you, but a typical 28-day cycle looks like this:

A single cycle creates impact. Our most successful clients run three cycles in a row, which builds the sense among veterinary professionals that your organization is simply “where things are happening.”

Your campaign works on its own, or alongside our Double Stack and Triple Stack Job Campaigns. Job Campaigns consistently perform better when they run with Employer of Choice positioning.

See the formats…

Email Showcase

1200 × 630 pixel image and up to 400 characters of text, with one text link and one image link, both to the same landing page. Featured in our weekly email to 91,000+ veterinary professionals.

Branded Video

15–30 seconds, with transitions and embedded text. Supplied by you, or made by us from your images plus our library. Up to 400 characters of text, one text link and one image link. Play a sample.

Thought Leadership Post*

1200 × 630 pixel image and up to 2,000 characters of text, with one text link and one image link, both to the same landing page. Shared and reshared across our 428,000+ social connections.

* Thought Leadership Post copywriting is not included in the campaign fee. These posts work best written by a member of your leadership team, or prepared in-house and published under their name. We’re happy to give guidance and strategic help at no extra charge.

Your investment…

USD$2,400 per 28-day cycle buys what traditional recruiting never could: a constant presence in the minds of veterinary talent. Every Double Stack or Triple Stack Job Campaign you run at the same time takes its own fee off your Employer of Choice Campaign. Try it:

Running five Double Stack Job Campaigns at the same time covers the full fee. Running three takes 60% off. Prices are in USD and exclude tax.

FAQs

Do I need to run Job Campaigns as well?

No. An Employer of Choice Campaign works on its own. Running it alongside Double Stack or Triple Stack Job Campaigns makes both work harder, and lowers or removes the Employer of Choice fee.

How many cycles should I run?

One 28-day cycle creates impact. Three in a row build the lasting “I keep seeing them everywhere” recognition that our most successful clients rely on.

Who writes the Thought Leadership Post?

Ideally a member of your leadership team, published under their name. We’ll help you shape the story and the angle at no extra charge.

What do you need from us?

A short conversation about what makes your team choose you, plus photos of your people, workplace and culture. You can supply your own video, or we’ll make it in-house with the other campaign assets, adding images from our own library where needed.

Start the conversation…

The veterinary professionals who will thrive in your organization are out there right now. What they’re missing is familiarity with your reputation. Complete the quick form below and we’ll contact you within one business day.

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